The Makeup Show took place in Chicago on June 9 and 10 and closed with record-breaking numbers and a weekend full of beauty and inspiration. This is the 3rd year of The Makeup Show Chicago and there were over 3,500 beauty professionals, buyers, industry educators, press, and retailers at Bridgeport Art Center. The Makeup Show Chicago was once again a platform for top beauty brands to debut new products and for some of the biggest and best talent in the industry to come together at the largest pro-driven beauty event in the Midwest.
“The Makeup Show is unique in that it brings a personal touch to this community, and a sense of connection. With our 3rd year seeing an increase in attendees and brands raving about the show, it brings a validation to the reason why we hold this event five times a year. We are now looking forward to bringing this same growth and inspiration to our next show in Orlando this September.” Shelly Taggar, Owner of The Makeup Show
The Makeup Show Chicago Highlights
The Makeup Show Chicago featured over 75 beauty brands including Diamond Sponsor MAKE UP FOR EVER, Platinum Sponsor Crown Brush and Temptu PRO, Silver Sponsor NARS, Supporting Sponsors Obsessive Compulsive Cosmetics, INGLOT Cosmetics, Stila, The Powder Group and On Makeup Magazine.
Makeup Artists stocked their kits with the newest beauty products on the market and many brands sold out of popular products. MAKE UP FOR EVER debuted a new Smoky Extravagant, the latest mascara innovation that quickly became a must-have for every makeup artist’s kit. Obsessive Compulsive Cosmetics new Lip Tar Stained Gloss flew off the shelves, and Ellis Faas, AJ Crimson Beauty, and NARS (to name a few) each had popular products that sold out or became a new industry favorite.
The Makeup Show Keynotes were highly anticipated and well attended. Keynotes that took the main stage have transformed the faces of some of today’s biggest names including Wendy Williams, Naomi Campbell, Halle Berry, and Twiggy, to name a few. Popular keynotes includedGlobal Pro Lead Artist for Smashbox, Lori Taylor, Merrell Hollis, Eve Pearl, Sian Richards, NARS Cosmetics Director of Global Artistry, James Boehmer, and Sutan Amrull who is most recognized from America’s Next Top Model and Season 3 winner of RuPaul’s Drag Race.
Hands-On Workshops quickly sold-out. These classes allowed a limited number of artists to be a part of intense learning with some of the largest names in the industry. A few of the educators included makeup artists Danessa Myricks, Orlando Santiago, Tanya Deemer, Eugenia Weston, and Lijah Stewart, teaching on popular topics such as the Art of Cover Up and Understanding Color Theory and Color Correction.
About The Makeup Show Chicago
The Makeup Show is owned and produced by Metropolitan Event & Production and travels internationally from LA, NYC, Chicago, Europe, and Orlando. Bringing each destination over 60 beauty brands, and unique convergence of artists and community, where beauty professionals are sure to find an artistic energy that will inspire any beauty buff, from the passionate beginner to the seasoned professional. Each show offers an unparalleled lineup ofeducation and appearances from top beauty professionals and focuses on career building and networking within the makeup community. The show provides a unique experience for the makeup professional to network directly from the best in the business. You can also stay up to date on the hottest show news through an informative blog covering all things beauty at www.themakeupshow.com/the-
makeup-show-blog/. Also, be sure to connect on Facebook, Twitter, and Youtube.
For a complete list of participating brands, educational speakers,schedule of events and prices, please visit www.themakeupshow.com.